Podcasting has become one of the fastest growing marketing outlets. With 57% of U.S. consumers listening to podcasts, there is a case for starting your own (Statista). Many ask, if the market has become over saturated, but much like blogging, social media sites, and your business itself, you have a unique perspective and something to offer your industry and consumers, in the form of a podcast. Here are a few reasons why you should start a podcast.
Get information in front of your clients
If this year has taught us anything, it is that information can change quickly and having an outlet to get the most vital news out in a timely matter is important. Clients rely on your specialty and expertise in an up-to-date format. Podcasts allow you to get out in front of your listeners with the latest news.
It's an easy way for people to learn about your business anywhere
People love podcasts because they can listen to them on the go. Many people listen during the commutes, at the gym, out for walks, or while traveling. This is a form of media that doesn't require sitting down looking at our devices, making it a great way to get out in front of your clients.
There is an untapped market
Even though podcasts have been around for years, many people are still discovering them. Nearly a quarter of all listeners started in the past 6 months (Statista). This means that although there are many podcasts focusing on many topics, presenting your podcast to your clients may be a way of getting them to listen to their first podcast.
There are endless reasons why podcasts serve as a great marketing medium. If you are considering starting your first podcast, but don't know where to begin. Please don't hesitate to contact us today!